Customer Data Analytics.

What would it mean to have a finger on the pulse of your customer experience every day? The ability to place the customer at the heart of your digital strategy, so that you know everything about your customer there is to know from your data. Data Analytics is a key part of your Digital Transformation.  It offers the opportunity to achieve a step change competitive advantage through a maximized customer experience and the optimization of the front-and-back office. Rich data insights sourced through analytics present firms with almost limitless opportunities to re-invent their business model. Already, it’s believed that around 1 in 5 blue chip organizations are already operating or piloting Artificial Intelligence within their business, while a research report from McKinsey & Co suggests that up to 30% of job roles can be automated by known software robotic technologies.  Harnessing these technologies can sometimes appear unachievable due to their cost and complexity. Not so.  NDMC informs your business of its Digital Transformation possibilities.

It’s easy for organizations to fall into the trap of seeing data anlytics and digital transformation as IT projects.  Several years of learning lessons from pathfinding projects suggest that it’s better to view the digital opportunity of your business ‘in the round’ as part of a Business Model re-evaluation led by the CxE team in consort with information and IT leaders.  Otherwise, the risk is that use of digital tech becomes just a slightly better way of doing the same old thing.

Technologies like software robotics equip organizations with the means to automate tedious tasks; removing up to 20% of manual data capture, re-keying, reporting, and re-purposing. But is that a good place to start automating your business? Does it make sense to tinker and tune when you can transform? Do the math.